Film & Design
Create Compelling Visuals That Inspire & Engage
Elevate your visual storytelling and creative impact with our Film & Design track. Gain hands-on experience in video production, graphic design, and motion graphics to create compelling content for your church. From pre-production planning to post-production editing, this track equips you with the skills to craft engaging visuals that captivate your congregation. Learn practical techniques for enhancing your church’s visual identity and telling stories that inspire and connect with your community.
Mastering Video Production
Learn essential filming, editing, and storytelling techniques to produce high-quality church videos.
Graphic & Motion Design for Churches
Create eye-catching graphics and motion visuals that align with your church’s branding and message.
Effective Visual Storytelling
Discover how to craft narratives through film and design that emotionally connect with your audience.
Masterclasses
Why Preproduction Is the Most Important Part of Production
Adam Erickson
Our success as filmmakers lives and dies by how much we invest in preproduction. It's often the first phase to get cut when time is tight, but it's the phase that makes everything after it possible. Preproduction lets us answer hard questions before we're on set, set clear expectations with crew and leadership, and solve problems before they arise. That work frees us to focus on the creative once we're rolling, and keeps us from having to problem-solve when we're already stretched thin, mentally and physically. This session walks through preproduction using our Christmas and Easter productions at Seacoast Church as the case study, including moments when strong preproduction saved us from catastrophic problems on set. We'll break down the process step by step: the tools we use, the questions we ask, and the specific benefit each step delivers.
Key Takeaways
Get a repeatable preproduction framework that separates your creative decisions from your on-set problem solving, so you're never doing both at once.
Learn how to build a plan detailed enough that someone else can execute your vision without you in the room.
Walk away with a toolkit for turning a raw idea into a plan your whole team can follow.
See how to build in contingency planning so a personal crisis or schedule change doesn't sink the project.
Rebranding with Purpose: Aligning Identity, Message, and Mission
Mallory Nall
A rebrand is more than a new logo. It's an opportunity to clarify vision, strengthen communication, and create alignment across an entire organization. In this session, we'll walk through Brentwood Baptist Church's visual rebranding journey. From defining the meaning behind colors, messaging, and tone to navigating feedback and revisions with key stakeholders, you'll gain an inside look at the process from start to finish. We'll also discuss how the final brand was implemented and adapted into ongoing ministry strategies, systems, and processes to ensure consistency moving forward.
Key Takeaways
Understand the vision, goals, and reasoning that drove Brentwood's rebranding effort.
Learn how visual elements, messaging, and brand tone were developed to support the church's mission.
Gain insight into the revision process, stakeholder feedback, and collaborative decision-making that shaped the final identity.
Discover practical ways to extend a new brand into long-term ministry strategies, workflows, and communication processes.
Fix It In Post (And When You Can’t)
Josiah Lightle
For anyone with a hand in production, whether camera, directing, producing, or editing, this session covers what post can genuinely rescue from a locked edit, and what it can't. Working live in DaVinci Resolve, it walks through real rescue scenarios: planned fixes decided on set, mistakes that happen mid-shoot, and mistakes nobody controls, like a live award show with one take and no reset.
It covers the cheapest fix first, from reframing to patching to masking to full paint. It also looks at where AI genuinely helps versus where it can't be trusted, and closes with color correction as a tool for directing the eye rather than prettifying the frame. Almost everything is fixable, but the real question is always what it costs.
Key Takeaways
Learn why saying a fix out loud on set turns it into a line item post can plan for instead of an emergency discovered the night before delivery.
Get a six-item handoff list, including a clean plate, handles, extra frame room, a locked-off pass, a spare cutaway, and a ten-second note, that turns expensive post fixes into cheap ones.
Learn how to match a fix to its actual cost, from a minutes-long reframe up to a half-day paint-out, so you never reach for more than the problem needs.
Understand where AI genuinely helps in a post pipeline, through fast selection and simple erasure, and where it still can't be trusted, such as invention and edges in motion.
Crafting Documentaries That Inspire Change
Patrick Clark
Many ministry films are forgotten within minutes. The stories that stay with people are the ones that make them feel something real.
In this workshop, you will learn how to craft documentaries that move beyond information and create genuine emotional connection, clarity, and action. Through a real-world case study of an award-winning documentary created inside our church, we will break down the entire storytelling process from discovering the right story to building tension, capturing authentic moments, shaping emotional impact, and guiding viewers toward meaningful response.
This is not just theory. Throughout the session, you will both hear the strategy behind effective documentary storytelling and see it in action through film clips, visual breakdowns, and behind-the-scenes examples woven directly into the teaching.
Whether you are creating films for generosity initiatives, vision campaigns, testimonies, outreach, or ministry storytelling, this workshop will give you a practical framework for creating honest, compelling documentaries that resonate deeply and inspire change.
Key Takeaways
Learn the Story Framework Behind Films That Move People to Action: Discover a simple but powerful documentary structure you can use in any ministry setting to turn real stories into meaningful films that inspire response, generosity, and transformation.
Find Stories Hiding in Plain Sight: Learn how to identify the people, moments, and breakthroughs already happening inside your church or ministry that have the potential to deeply connect with your audience and reflect the work that God is doing.
Create Emotion Without Hollywood Equipment: See how intentional interviews, purposeful b-roll, sound, pacing, and small moments can create cinematic and emotionally compelling films even with limited gear and small teams.
Learn the Anatomy of an Effective Call to Action: Not all calls to action are created equal. Today’s audiences are smart and can quickly sense when something feels forced or manufactured. Learn how to strategically guide viewers from emotion to response through aggressive authenticity, clear storytelling, and intentional next steps that inspire people to give, serve, volunteer, pray, advocate, or immediately engage with the mission after the film ends.
Building a Design Pipeline: From Design to Final Destination
Brad Zimmerman
It's Monday morning. The sermon graphic and notes that looked great on Sunday's screens now need to become an Instagram post, a lower third, a YouTube thumbnail, and an email header. If you've ever spent hours rebuilding the same design four different ways, or been handed a graphic from another ministry and asked to ""make it work"" everywhere, this workshop is for you.
Key Takeaways
Learn how to plan your designs based on their destinations.
Get practical, repeatable workflows in Canva and Photoshop for reformatting one design across multiple aspect ratios and formats without starting over each time.
Learn how to hand off designs to ProPresenter (and other destinations) in a way that keeps text and content editable, so the people running Sunday morning aren't stuck recreating your work.