Digital Media
Amplify Your Church’s Voice Online
Maximize your church’s digital presence with our comprehensive Digital Media track. Learn SEO best practices, content creation strategies, and social media techniques to connect with your congregation and expand your reach. This track covers website optimization, video content creation, and effective communication strategies to ensure your church’s message resonates online. Equip your team with tools to measure engagement, improve outreach, and build a digital presence that reflects your mission and values.
Masterclasses
How to Launch and Grow a Podcast
Isaac Harris
If you’ve ever wanted to launch and grow a podcast, this workshop is for you. Maybe you have the idea and direction, but don’t know where to start. Maybe you’ve launched a podcast already, but have been discouraged by the lack of growth. Podcasting can be exciting, fulfilling, and rewarding. It can also be overwhelming, discouraging, and stagnant. Let’s talk through that together.
Key Takeaways
From equipment options to RSS feeds, get a step-by-step guide to launching a new podcast
Learn practical tips and strategies to growing your podcast on YouTube and audio platforms
Hear about easy AI tools that help make podcasting more efficient for production and growth
Learn best practices for podcasting for a one-person, small budget podcast or a multi-person, video studio podcast
Claude for Churches: Using AI to Get Real Work Done
Brad Zimmerman
You've used AI to write an email or generate an image, but you know there has to be more. What if AI could clean up your entire church database, build the reports your ChMS doesn't give you, or take a repeating task off your plate for good? This class is for the church leader, communicator, or staff member who's ready to move past one-off prompts and start using AI as a teammate. This class will help you spend less time on a computer and more time developing and discipling people.
Key Takeaways
Understand the difference between Claude Chat, Claude Co-work, and Claude Code and when to use each.
See real, reproducible examples of AI doing actual project work, including cleaning up a messy church database and building reports your church management software won't give you on its own.
Learn how to work *with* AI on your own tasks, so you walk out with a clear next step, not just inspiration or a one off answer.
Be Known for Something that Matters
Mark MacDonald
Programs, events, and trends come and go, but your core message is what people remember. This session teaches you how to identify the biblical truths that define your church and communicate them in a way that sticks. Walk away with a practical filter to evaluate every sermon, email, and social post so your audience remembers what really matters.
Key Takeaways
Clarify the foundational, biblical message your church should be known for in your community.
Learn how to evaluate sermons, visuals, and content through a “what matters most” lens.
Discover how consistency builds trust and spiritual clarity, not sameness or boredom.
Leave with a simple framework to align your communication around what truly matters long-term.
AI Automation & Logic: Building Custom Systems That Actually Work for Your Team
Darrel Girardier
Most AI training teaches you to sit down and work with the tool. And if we’re being honest, that’s how many churches use AI today. This session flips the script as we're sharing custom automations and decision logic that now run quietly behind the scenes of a church team's daily work, from internal workflows to how they personalize communication with their congregation. You'll see what was actually built: the systems, the logic behind the decisions, and what broke before it worked. You'll leave with a real blueprint for building AI tools your team can actually rely on.
Key Takeaways
See a working example of AI automation and decision logic built specifically for a church team's real, recurring tasks, not a hypothetical.
Learn a framework for designing "logic" before automating anything, so AI makes consistent decisions instead of guessing.
Walk away with a practical way to identify which of your own team's repetitive tasks are actually ready to be automated, and which aren't.
60 Second Storytelling
Ashton Tucker
If you’ve ever wondered why some social media videos grab attention while others are quickly swiped away, this session is for you. 60-Second Storytelling is designed for anyone using social media to share a message that matters. Discover a simple storytelling framework that will help you create engaging short-form videos that stop the scroll, connect with your audience, and inspire action.
Key Takeaways
Learn how to hook viewers in the first 3 seconds.
Gain a simple framework for building a 60-second story.
Discover practical filming and editing techniques that improve audience retention.
Craft calls to action that inspire viewers to engage and take the next step.
More masterclasses to be announced!
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SEO & Website Optimization
Increase your church’s visibility online by learning proven strategies to improve search rankings and web engagement.
Social Media Growth & Engagement
Master content creation and platform-specific strategies to effectively engage your online audience.
Data-Driven Digital Strategy
Use analytics and insights to refine your approach and maximize digital outreach.